This company is having unique technology which enables the continuous production of optical filters. Main motive is to produce optical fibres with high performance and reasonable price characteristics.
The kind of products this company is having, it was hard to display all the product specification in organised and graspable way. Beside this it was hard to manage all the product parameters while purchasing the product.
With proper product representation, customised product comparison and customised (configurable) products it became easier for end user to look, view and but products, which in turn increased the sale.