SMM stands for Social Media Marketing, which is a form of digital marketing that focuses on using social media platforms to promote products, services, or brands and engage with customers and prospects. Social media marketing involves creating and sharing content, engaging with followers, running paid advertising campaigns, and analyzing results to optimize strategies.
Social media marketing can be an effective way to build brand awareness, engage with customers, drive traffic, generate leads, and increase sales. It requires a well-planned strategy, consistent content creation, active community management, and regular analysis to optimize results.