About organization
This company is having unique technology which enables the continuous production of optical filters. Main motive is to produce optical fibres with high performance and ​reasonable price characteristics.
Website: Undisclosed
Challenge
The kind of products this company is having, it was hard to display all the product specification in organised and graspable way. Beside this it was hard to manage all the product parameters while purchasing the product.
Solution
Charts (graphical) were used to display the complex structure of product specification. As all product were (obviously) having different specification we used javascript based dynamic charts for same.
Results
With proper product representation, customised product comparison and customised (configurable) products it became easier for end user to look, view and but products, which in turn increased the sale.
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